7 Oct 2014

WhatsApp-Facebook deal has been officially sealed

flickr/Microsiervos Geek Crew 


OVERVIEW

Facebook has finally completed its mammoth $19 billion deal to acquire WhatsApp, the worlds most popular internet messaging app. The news came out long back in February 2014 and since then, the deal was underway.

PREDICTIONS

Whats interesting is that WhatsApp's revenues have totalled only $20 million annually, though it doesn’t charge the $1 fee annually for many of the countries and it still has been sold for a mammoth $19 billion. This clearly indicates that facebook is looking to monetize WhatsApp in a unique way. Advertising would be a great option which would guarrentee high revenues but I don’t think that would be done.Another option would be to use the data and analyse it and use it for various things. This would be a very good option for facebook to bolster its presence. They can also sell the data to analytics companies, which are very hungry for this data, as its immensely valuable. In a few days, Techist.net will come up with a detailed report as to what facebook might do with WhatsApp and how it might monetize it. You can also sign up for the newsletter. 

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